Privacy Policy Statement

Tateh is operated by Babymama Trading Sdn. Bhd. (984453-U); in order to safeguard personal privacy and to support personal data protection, Tateh hereby uses the following statement to explain to you the purpose of collection, classification, scope of use and way of the use of personal data, and the rights you may exercise, etc. If you have any questions about the privacy statement of Tateh, the following related informing items, or any issues related to personal data protection, you can contact the Tateh service center, and Tateh will reply as soon as possible.


Scope of Use

Tateh Privacy Statement and its relevant informing items only apply to the websites which Tateh owns and operates. Tateh website may contain a number of links, or goods or services provided by other cooperative partners and individual stores. With regards to the Privacy Statement and the informing items related to personal data protection of such linked websites, the websites of other cooperative partners, or the online shops of individual stores, please refer to each of the linked websites, cooperative partners' websites or the websites of the individual stores' online shops.

The Purpose and the Classification of Personal Data Collection

In order to provide e-commerce services and/or after-sales service, to perform statutory or contractual obligation, to protect the rights and the interests of the parties and relevant stakeholders, to conduct marketing, customer management and service, and to operate the registered business items or the business stipulated in the organization's articles of association, depending on the nature of the various services, Tateh may collect your name, contact information (including but not limited to telephone numbers, e-mail, and address, etc.), any information which is required to complete collection or payment, IP address, and other personal data which can be used to directly or indirectly recognize user's identity. In addition, to improve service quality, Tateh will record the user's IP address and the browsing activities on Tateh's related websites or APPs (for example, the hardware and software the user use, the web pages the user clicks on, the APPs the user downloads) and other related information in accordance with the nature of the services provided, and the information will only be used for traffic analysis and network behavior surveys in order to improve the service quality of Tateh's related websites, and will not be connected to specific individual.

Use of Personal Data

The personal data that Tateh collects, which is sufficient to recognize user's identity, are only provided for the internal use, processing in accordance with the purpose of personal data collection, except with the prior description, or for the purpose of completing the services provided or fulfilling contractual obligations, or in accordance with relevant laws and regulations or the competent authorities's order or demand, otherwise Tateh will not provide any personal data which is sufficient to recognize user's identity to any third party (including domestic and foreign), or use the personal data for other purposes other than the original purpose of collection. Tateh will continue to maintain, process and use relevant information.

Information Security

Tateh will maintain the safety of the personal data of Tateh with reasonable technical and procedure which meet the industry standards.

The Rights of the Party

The party may request any inquiry or review of the party’s personal data or request for a duplicate. If your personal data has changed, or you have found that your personal data is incorrect, you can request Tateh to modify or correct it. You can also request to delete, stop processing or use your personal data. However, the aforementioned procedure is not applicable when it is necessary for Tateh to perform an official duty or fulfill a legal obligation. You acknowledge and agree that we are entitled to charge you service fees which is permitted by law while you request to exercise your rights under this Policy.


In order to facilitate users, Tateh website may read the cookie data stored in user's computer. Users can cancel or limit the function by changing browser settings, but may not be able to use part of the website functions. If you want to know how to cancel or limit such function, please contact the Tateh customer service center.

Google Analytics (analysis) Advertising Function

This service has installed Google Analytics (analysis) advertising function. This function is only used to provide Tateh for advertising effectiveness analysis and optimization of the use of the process. If you want to disable Google Analytics (analysis) advertising function, we suggest that you refer to the means provided by Google to deactivate the service without disclosing the information.


If you are not willing to provide personal data that each service or transaction required to Tateh, and not willing to agree that Tateh may conduct relevant personal data collection, processing, use and international transport in accordance with laws, regulations and the Privacy Statement and its related content, Tateh will respect your decision, but depending on the nature or conditions of each of the services, you may not be able to use such services or complete related transactions. Tateh reserve the right to decide if we agree to provide such related services or complete related transactions.

Rights of Amendments

Tateh shall have the right to amend this privacy statement and related informing items and may publish the content of amendment on the Tateh website without notifying our members individually, nevertheless, you acknowledge and agree that you will always be bound by and apply to the latest version of this Privacy Policy. You can always refer to the amended privacy statement and related informing items on the Tateh website.